{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While most high-end brand names drive exposure through social media advertising and marketing, star partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not transformed a lot in decades; it does not have TikTok, and doesn't provide celeb

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